ESCexpress Logroño: Undertake, Create and Innovate

On the afternoon of June 6th we gathered around innovative and creative ideas. Six experts had 21 minutes to reach the audience and share their experiences and knowledge to try to activate the attendees creativity.

Imagen de un evento Express
Dr. Manuel Campo Vidal

Dr. Manuel Campo Vidal: Presenter and moderator

Manuel Campo Vidal Journalist (UAB), Industrial Technical Engineer (UPC) and Doctor in Sociology (UCM). Has presented more than 2,000 news reports and programmes on Spanish Television and on Antena 3, as well as the programme Hora 25 on the radio station Cadena Ser. He chaired the first televised election debate in 1993 between Felipe Gonzalez and Jose Maria Aznar; in 2008, the debate between Jose Luis Rodriguez Zapatero and Mariano Rajoy; and in 2011 the only televised debate between Alfredo Perez Rubalcaba and Mariano Rajoy. He is President of the Television Academy, Author of the books “¿Por qué los españoles comunicamos tan mal?” (Random House Mondadori), “¿Por qué los profesionales no comunicamos mejor?” (RBA) and “Adolfo Suárez. El presidente inesperado de la Transición” (RBA). He cooperates with RNE (Spanish National Radio) in the section "Comunica que algo queda" of the programme "No es un dia cualquiera).
José Ramón García

José Ramón García: Export without frontiers

Gradate of Economics, he holds various masters in different economic disciplines. After working for the Grupo Mondragon, in 2002 he founded Blusens Technology, moving on to become co-founder of all is subsidiaries and of other companies such as Opera Wireless and Garcil de Inversiones. He has received multiple awards for his work, worth particular mention is the Award for Entrepreneur of the year 2007 granted by AJE and presented by His Royal Highness the Prince of Asturias. At present he is the executive president and board member of Blusens Global Corporation, the holding company of Blusens Technology and its subsidiaries. Blusens Global Corporation is a Spanish multi-national company, specialising in the latest generation consumer electronics. It is at the forefront for its portfolio of products in the field of multimedia leisure and the marketing of solutions linked to its concept "Connected Home". Innovation and marketing are the pillars and distinguishing elements of its business strategy. It operates in different markets in Europe, America and Asia with more then 6,000 points of sale. It employs 150 and the turnover in 2011 reached €60 million in Spain alone.
Dr. Angel García

Dr. Angel García Crespo: Innovate for others, innovate with others

Doctor of Industrial Engineering, Universidad Politécnica of Madrid. Award of the Instituto J.A. Artigas institute to the best PhD thesis. Executive MBA by the Instituto de Empresa. Associate professor at the Universidad Carlos III de Madrid university. Director of the technological development and innovation promotion institute “Pedro Juan de Lastanosa” Director of the advanced systems integration Softlab research team. I have actively taken part in European Union projects, the IV and V marco program, and in CICYT and the CAM projects, such as in a significant number of R+D projects with companies. Author of more than a hundred articles in congresses and Spanish and international journals.
David Martín

David Martín: The bank of the future ... drink innovation

Sicnce last 2010 works at the BBVA Innovation Center which is the Living Lab Manager. His job there is to define and manage the visitor experience to the Innovation Center (over 12,000 in 2012). Also leading the expansion plan at the innovation centers within in the BBVA Group.   Over his 12 year career, has worked at Ericsson. He has also worked at companies such as Elsag Bailey Hartmann & Braun SA, within the energy sector, and has started a business in the area of ​​food and beverage distribution. David studied Industrial Engineering at the Polytechnic University of Madrid. Also has a PDD (Management Development Program) by the IESE Business School - University of Navarra.
Dr. José Miguel Mulet

Dr. José Miguel Mulet: There is more technology in a tomato than an iPhone5!

Ph.D. specialising in Biochemistry and Molecular Biology (2001). From 2003 to 2006 he worked at Biozentrum of the University of Basel (Switzerland) studying the mechanisms that control cellular growth. Since 2008 he has been professor of Biotechnology at the Polytechnic University of Valencia (UPV) and leads the line of research into cellular growth and abiotic stress at the Institute of Molecular and Cell Biology of Plants, a joint centre of the Higher Council of Scientific Research and the UPV, involved in developing new varieties tolerant to cold and drought.
Patricia Ramírez

Patricia Ramírez: Innovar desde dentro, entrénate para la vida

Sports psychologist and public speaker. She has ample experience in various First and Second Division football teams such as Mallorca and Real Betis Balompie, in which she participated in their promotion and continuity. An achievement based on perseverance, bravery, effort and teamwork. She also works with national and international athletes in high performance sport, both individual and collective (cycling, swimming, archery, motorcycling, athletics, football, golf, horse riding, paddle tennis and basketball). Given her love of teaching, she gives talks and courses on her speciality to experts, coaches and psychologists as well as company directors. She cooperates in a TV programme "Para todos la 2" about what she loves: health psychology.
Fernando Trías de Bes

Fernando Trías de Bes: Innovate to win ... applied creativity

Fernando Trias de Bes is a Spanish writer and economist, specialising in marketing techniques, creativity and innovation. His essays and novels have been translated into more than thirty languages and he is a usual collaborator with El Pais Semanal as well as the weekly supplement "Dinero" of La Vanguardia and Carlos Alsina's radio programme La Brujula, on Onda Cero. Graduate of Business Administration and holds an MBA from ESADE and the University of Michigan. He has been associate professor of ESADE since 1994 and founding member of Salvetti&Llombart;, a company specialising in market research, created in 1996. He writes essays on business and economics as well as fiction novels. Among his essays are: “Marketing Lateral” (2003), “Innovar para ganar” (2011), both published jointly with the specialist in marketing techniques Philip Kotler (2003), “La buena suerte” co-authored with Álex Rovira (2004) having sold over three million copies, “El vendedor de tiempo” (2005), which was brought to the stage, “El libro negro del emprendedor” (2007), which studies the principle factors for business failures and which is, for many, a reference book for all entrepreneurs, and “El hombre que cambió su casa por un tulipán”, which won the Temas de Hoy Award 2009. In fiction he has published “Relatos absurdos” and the novels “Palabras bajo el mar”, “El coleccionista de sonidos”, “La historia que me escribe”, “Mil millones de mejillones”, a fable about the present day with drawings by Toni Batllori and the short novel “Tinta” (Seix-Barral).
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